diff --git a/README.md b/README.md
index da634220..c9b869c4 100644
--- a/README.md
+++ b/README.md
@@ -9,6 +9,14 @@ A renderless and extendable rich-text editor for [Vue.js](https://github.com/vue
 ## Why I built tiptap
 I was looking for a text editor for [Vue.js](https://github.com/vuejs/vue) and found some solutions that didn't really satisfy me. The editor should be easy to extend and not based on old dependencies such as jQuery. For React there is already a great editor called [Slate.js](https://github.com/ianstormtaylor/slate), which impresses with its modularity. I came across [Prosemirror](https://github.com/prosemirror) and decided to build on it. Prosemirror is a toolkit for building rich-text editors that is already in use at many well-known companies such as *Atlassian* or *New York Times*.
 
+### What means `renderless`?
+
+Will renderless components you'll have (almost) full control over markup and styling. I don't want to tell you what a menu should look like or where it should be rendered in the DOM. That's all up to you. There is also a [good article](https://adamwathan.me/renderless-components-in-vuejs/) about renderless components by Adam Wathan.
+
+### How is the data stored under the hood?
+
+You can save your data as a raw `HTML` string or can get a `JSON`-serializeable representation of your document. And of course you can pass these two types back to the editor.
+
 ## Examples
 To check out some live examples, visit [tiptap.scrumpy.io](https://tiptap.scrumpy.io/).